Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (2022)

A SWOT analysis enables you to compile company or individual strengths, weaknesses, opportunities, and threats in one table for effective decision making. You can complete the studies faster by using SWOT analysis templates.

Businesses resort to data-driven decision-making for actionable insights. One such process is to conduct a SWOT analysis when launching a new product or addressing business operations performance issues. Read on to understand the theory, its use cases, and online resources that make the evaluation effortless.

What Is SWOT Analysis?

Businesses and individuals can utilize a systematic and visual framework to draw strategic planning and decision-making roadmaps. Such a visual framework requires internal and external data inputs for accurate evaluation.

Once the assessment is over, it generates a clear picture of the strengths, weaknesses, opportunities, and threats of the assessee could be a business or a person. This framework is known as SWOT analysis.

An error-free SWOT analysis requires fact-based inputs and realistic data. The team that will conduct the SWOT analysis should keep aside internal biases, grey areas, and preconceived beliefs about the subject (company or people) on which the analysis is being carried out.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (1)

SWOT analysis helps identify individuals’ or businesses’ weaknesses and which threats or competitors could make things difficult in the market. It also reveals strengths and opportunity points based on which someone can overcome difficulties in business, professional, or personal life.

Importance of SWOT Analysis

Businesses regularly perform SWOT analysis before making investment decisions or modifying the existing business processes. If performed correctly and without any bias, the analysis reveals the external and internal factors that could drive the growth of any new or existing project.

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Internal factors like the company’s strengths and weaknesses can be quickly addressed if you know the fault lines. Similarly, you can act fast to grab any business opportunity or tread cautiously on a path where your competitor is fundamentally strong. Opportunities and competitors/threats are the external factors.

Conducting this study is quite effortless when you use a SWOT analysis template. Here are the reasons why you should perform this analysis for businesses or personal brands:

#1. Decision Making and Strategic Planning

When you perform the study with a specific decision or planning in mind, you get the maximum benefit. For example, do the evaluation to decide:

  • Whether the business needs a specific technology
  • Creating a plan to address changes in market trends
  • Whether to invest in a completely new line of service or product
Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (2)

#2. Addressing Internal Issues

SWOT analysis of different departments of the company helps you to mitigate the following issues:

  • Operations performance and efficiency
  • Organizational framework
  • Human resource
  • Business image

Apart from the above use cases, the most obvious application of this evaluation system is to capitalize on your company’s strengths by discovering and visualizing them. Also, brainstorm on threats and weaknesses to find alternatives or mitigate the issues to pave a profitable route for your business’s future.

Since SWOT analysis is highly popular among professionals and businesses, many IT companies offer ready-to-use blueprints. You can simply edit them online, download them, and share them with your team or board for further analysis. Here are some popular sources or SWOT Templates:

Canva (PDF, JPEG)

Canva is a popular online graphic design tool that also offers several business analysis templates. One of such Canva templates is for SWOT analysis. Its ready-to-edit templates come in several designs depending on the type of survey you will be conducting.

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Though there are some free templates for this category in Canva, most professional-looking or advanced formats are either paid or pro. Therefore, if you need a viable SWOT analysis format for business purposes, you will need a pro subscription to Canva.

Alternatively, you can build on the free templates and customize them in the Canva editor. Its Elements library has various graphical elements that you can add to free templates to make them look professional and business-ready. The free plan only offers JPEG and PDF downloads of your designs.

Aha (Powerpoint, Excel)

Aha is a popular name for product development software. It also offers free business strategy roadmap resources like SWOT analysis templates in Microsoft Excel and PowerPoint file formats. Aha has a variety of SWOT study formats like the 2×2 simple matrix, top-down, comparison with competitors, and growth strategy.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (4)

However, like Canva, there is no graphical user editor where you can personalize these formats. Instead, you can simply download the templates you need and open the files using compatible software, like PowerPoint or Excel. Hence, you can easily edit the file in a familiar environment and present it to the audience.

Visual Paradigm (JPEG, PDF)

Visual Paradigm is another popular online tool for graphic designing. It focuses its tools on producing infographics and logical diagrams. As a part of diagramming product, it offers a few free templates for SWOT analysis. A unique feature of this tool is the completely free usage of the templates without any account creation.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (5)

Hence, if you do not want to give away personal information, Visual Paradigm is ideal for you. Also, you can download a high-quality image of your SWOT study in several formats like JPEG, PDF, PNG, and SVG.

Its templates come with pre-populated data for different business use cases like Tesla, Amazon, Nike, Coca-Cola, etc. Additionally, there are personal and general formats that you can use for non-business purposes.

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TemplateLab (Word, PDF)

TemplateLab is a high-quality source for business, personal, real estate, and legal document templates. You will find different types of SWOT analysis formats in this portal under the business template section. The website currently offers more than 20 professional SWOT study formats.

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Among these ready-to-edit templates, the most popular ones are for SWOT analysis in businesses, career, human resources, finance, hospitality & hotel, product or services marketing, retail, and academic institutions.

There are no online editors on TemplateLab that you can use to personalize the templates. Instead, you can download these templates for free in various useful file formats like Docx for Word, PDF, and PPTX for PowerPoint.

Beautiful.ai (JPEG)

Beautiful.ai is gaining momentum as an online and convenient PowerPoint alternative. Besides being a powerful slideshows creator, it has a vast template library of useful business documents, among which the SWOT study template is a section of importance.

Its template library is still in the development phase since it offers only a few SWOT survey templates. Though there are limited templates, you can utilize the highly elaborate slideshow editor of Beutiful.ai for the customizations you need.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (7)

Its editor has several design components that you can use like color palettes, layouts, shapes with text placeholders, etc. The online tool gives you 14-days free access to its content, excluding pro content and features. The free-trial period also lets you export your design in JPEG format.

Slide Hunter (Powerpoint)

Many Microsoft PowerPoint users rely on Slide Hunter for professional and high-quality slideshow templates. You will also find some good and freely usable SWOT analysis templates in its PowerPoint template library.

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Though the portal claims it offers free templates, you surely have to provide some of your personal information to download the files. Upon download, the portal will ask you for social media (LinkedIn and Twitter) or email-based (Google account) login.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (8)

The downloaded file comes in PPTX format, which is fully compatible with PowerPoint. Hence, you can conveniently edit, publish, and present your SWOT analysis from PowerPoint. The good thing is that you do not need to learn a new software interface to make customizations.

PresentationGo (Powerpoint)

Whenever you need infographics, you may visit PresentationGo for high-quality designs. But did you know that the portal also offers SWOT analysis examples in PPTX (PowerPoint) format? That is right! You can get these templates for free with a single click. Unlike other free templates portals, PresentationGo does not ask you for personal data.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (9)

However, it has very few templates on its portal. Also, there are specific terms and conditions for each template file. You can use these templates for commercial, educational, and personal use with attribution. However, you can not sell or distribute these templates as your own content.

Creately (PDF, JPEG)

Creately is a renowned online whiteboard app that combines databases with collaborative work. As a part of the whiteboard feature, the tool lets you create advanced flow charts and diagrams, including SWOT analysis charts. If you want to save time and willing to reproduce from an existing template, you will find many on this tool.

Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (10)

Once you are in the Creately whiteboard or editing tool, look for the template section. In the templates library, you can search for SWOT to find out some ready-to-edit designs. The library includes SWOT templates for strategic planning, human resource management, and situation analysis. Once done editing, you can download these in PDF, JPEG, and PPTX format.

Wordtemplatesonline (Word)

If you are looking for quality templates for SWOT study in Word Docx format, you should also check out Wordtemplatesonline. It has long been known as a reliable source of business and real estate template portals. Now, it is also offering free and editable SWOT templates.

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Get Free SWOT Analysis Templates [Word, PPT, Excel, PDF, JPEG] (11)

Since this is a templates-only portal, you can not edit the formats online. You need to download the file and open that with Microsoft Word for editing and publishing. Wordtemplatesonline is a convenient source of templates since it does not require any log-in for file downloads.

Conclusion

So far, you have learned the details on SWOT analysis and free templates to use should you need to conduct a similar survey for your own brand. This process produces high-quality data about your business’s health and strategic situation.

However, you can get the best results if you combine this study with other strategic business decision-making tools like business intelligence (BI) and analytics platforms.

FAQs

Is there a SWOT analysis template in PowerPoint? ›

Open your PowerPoint presentation, go to your Add-Ins and select Lucidchart within the Insert tab. Select your SWOT analysis diagram from your documents to insert into PowerPoint. Open this SWOT analysis chart template in Lucidchart or open up a blank document.

Is there a SWOT analysis template in Excel? ›

There are ten best swot analysis templates in excel options available. These ten best swot analysis templates in excel are very easy to download and easy to use.

Does Word have a SWOT analysis template? ›

SWOT Analysis Diagrams in Microsoft Word

Although Microsoft Word is not primarily a diagramming tool, it can be used to create SWOT diagrams. These are text-based charts, so building a SWOT analysis template in Word is easy. There are advantages and disadvantages of using Word for SWOT analysis.

How do I create a SWOT analysis template in Word? ›

How to create a SWOT analysis in Word
  1. Open Word and create a new document. Open the Microsoft Word application on your computer. ...
  2. Insert a table. ...
  3. Design your chart. ...
  4. Label your quadrants with headings. ...
  5. Enter your SWOT text. ...
  6. Save your SWOT chart. ...
  7. Share your SWOT chart.
8 Apr 2022

Where do I get ppt templates? ›

Microsoft offers a wide variety of PowerPoint templates for free and premium PowerPoint templates for subscribers of Microsoft 365.

Where can I find free Excel templates? ›

Free Excel for the web templates on Office.com
  • Go to Office.com.
  • Click Templates at the top of the page.
  • On the Templates page, click Excel. ...
  • Click the template you want, click Edit in Browser, sign in if prompted, and then click Continue.

Is there a SWOT template in Google Docs? ›

You can check out our SWOT analysis templates in Google Docs should you wish to make creating the document more convenient.

How do you create a SWOT chart in PowerPoint? ›

How to Make a SWOT Analysis Diagram in PowerPoint
  1. Step 1: Create a Blank Slide Page.
  2. Step 2: Insert a Matrix graphic.
  3. Step 3: Customize the Matrix Graphic.
  4. Step 1: Select a Suitable SWOT Analysis Diagram Template.
  5. Step 2: Customize the SWOT Diagram.
  6. Step 3: Change the Type of Matrix.

Where can I find template in Word? ›

To find and apply a template in Word, do the following: On the File tab, click New. Under Available Templates, do one of the following: To use one of the built-in templates, click Sample Templates, click the template that you want, and then click Create.

Which software is used for SWOT analysis? ›

MindView software is based on Mind Mapping and enables you to visualize Strengths, Weaknesses, Opportunities and Threats, simply by creating a web of ideas on a Mind Map. Use the templates provided or create your own. MindView even lets you print out your SWOT analysis as a poster, quickly and easily!

Can you do your own SWOT analysis? ›

Businesses often use an analysis called “SWOT” to determine their strengths, weaknesses, opportunities and threats.
...
How to write a personal SWOT analysis
  1. List your relevant strengths. ...
  2. Review your weaknesses. ...
  3. Define your opportunities. ...
  4. Understand any potential threats. ...
  5. Make an informed decision.
9 Aug 2021

Where can I find free templates for word? ›

You can download free, pre-built document templates with useful and creative themes from Office when you click File > New in your Office app. Templates can include calendars, business cards, letters, cards, brochures, newsletters, resumes, and much more.

How do I create a free template in Word? ›

Open the Word document that you want to save as a template. On the File menu, click Save as Template. In the Save As box, type the name that you want to use for the new template. (Optional) In the Where box, choose a location where the template will be saved.

Can I download templates for PPT? ›

Under Office.com Templates, click a template category, select a template, and then click Download to download the template to your local drive.

Are PowerPoint templates free? ›

Microsoft offers a wide variety of PowerPoint templates for free and premium PowerPoint templates for subscribers of Microsoft 365.

Where can I find template? ›

How to Access Online Templates
  • Select File > New to start a new document.
  • Select a template or use the search box to find alternatives.
  • When you find the template you want to use, select it to see a preview and description. Select Create to open the template.
13 Feb 2021

Is Slidesgo for free? ›

Yes, you will be able to access thousands of free, premium and freemium templates and download up to 100 templates per month with each user license within the Slidesgo Teams plan.

How do I get more templates for PowerPoint? ›

Click File > New. In the search box, do one of the following: To browse a wide range of templates with backgrounds and individual slide backgrounds, search for "Backgrounds." For the background images shown above and more, search for the template called "Backgrounds for PowerPoint slides."

Where are sample templates in Excel? ›

To apply a sample Excel template

Click > Excel Templates, and then under Excel Templates, select the sample template.

Does Excel come with templates? ›

Open Microsoft Excel. On the right side of the Home tab, click More templates. Scroll through the displayed list of templates to find the one that suits your needs. If you don't find one you like, you can use the Search for online templates text field to see if there is a template online for what you need.

Where can I get free templates for Google Sheets? ›

TheGoodocs - Free Google Doc Templates. A large number of Google Docs, Google Slides, and Google Sheets templates to boost your business. A large number of Google Docs, Google Slides, and Google Sheets templates to boost your business. Open and Edit thousands of flawless templates from professional designers.

Where can I download Google Docs Templates? ›

On your computer, go to Google Docs, Sheets, Slides, or Forms. At the top right , click Template Gallery. Click the template you want to use.

Can you download more templates for Google Docs? ›

From the Docs, Sheets, Slides, Forms, or Sites home screen, at the top, select one of the featured templates. Click Template gallery to see additional templates. Note: If you can't find Template gallery, go to Display or hide Template gallery.

What is SWOT PDF? ›

A SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization's environment.

How many slides should a SWOT analysis be? ›

The template starts off with an introductory slide where you can project some basic ideas or key points of the analysis in a SWOT diagram. This is followed by four slides, each for presenting the Strengths, Weaknesses, Opportunities and Threats in detail.

What is a SWOT worksheet? ›

SWOT Analysis Worksheet. Page 1. A SWOT (strengths, weaknesses, opportunities, and threats) analysis could help you identify different strategies to implement to improve your business.

Why can't I find a Word template? ›

File>Options>Trust Center>Trust Center Settings>Privacy Options. Make sure "Allow Office to connect to the Internet" is checked. That should take care of your issue.

Can I download Microsoft Word for free? ›

You can install Microsoft Word for Android and iOS, free of charge.

How do I copy a template page in Word? ›

To begin, click the Template Editor button in the Tools ribbon tab. This displays the “Edit report template” window. Click the downward arrow to select the template that you'd like to copy. Then, click the duplicate template button to duplicate that template.

Is there a better tool than SWOT? ›

A SOAR analysis is considered oriented toward action to a greater degree than a SWOT analysis. A SWOT analysis is more analytical in its approach. This difference makes SOAR more useful for younger organizations that are developing their identity or brand.

Do companies still use SWOT analysis? ›

The SWOT (strengths, weaknesses, opportunities and threats) analysis is outdated, an endangered species. Many organizations spend half their time looking internally, at strengths and weaknesses, creating blinders and stifling innovation, which is a killer in highly disruptive environments.

Which company is best for SWOT analysis? ›

The following are some top companies' SWOT analyses: Amazon SWOT Analysis and Company Analysis. Apple SWOT Analysis and Company Analysis. Dell SWOT Analysis and Company Analysis.

What are 4 examples of opportunities? ›

What are some examples of opportunities?
  • Get help on projects.
  • Propose working groups.
  • Get testers for new ideas or products.
  • Create a team to work on an idea you have.
  • Share your expertise or best practices in a particular field.

How long should a SWOT take? ›

How long will it take? You can do a simple SWOT analysis easily in sixty minutes. There are many different ways to conduct a SWOT analysis; a large corporation will do this very differently than a small non-profit.

How do you create a strong SWOT analysis? ›

Use the following 8 steps to conduct a SWOT analysis.
  1. Decide on the objective of your SWOT analysis. ...
  2. Research your business, industry and market. ...
  3. List your business's strengths. ...
  4. List your business's weaknesses. ...
  5. List potential opportunities for your business. ...
  6. List potential threats to your business.

Is the template app free? ›

Many of the features are free to use, but Template always wants to provide you with the best & freshest template designs. With Template Plus, you get unlimited access to all 850+ Template designs, fonts, & more. You can choose to subscribe monthly or annually.

Does Office 365 have templates? ›

Bring your ideas to life with more customizable templates and new creative options when you subscribe to Microsoft 365.

How do I find templates on my computer? ›

Finding Where Templates Are Stored
  1. Display the Word Options dialog box. ...
  2. Click Advanced at the left side of the dialog box.
  3. Scroll to the bottom of the available options and click the File Locations button. ...
  4. In the File Types list, choose User Templates.
20 May 2017

What is the best program to create a template? ›

Graphic Design Software with Template Management
  • Design Huddle. 4.8. (14) ...
  • CHILI publisher. 4.5. Artwork & marketing material creation solution. ...
  • Ceros. 4.5. Create stunning interactive content, no coding required. ...
  • Maglr. 4.5. (27) ...
  • Flipsnack. 4.6. (193) ...
  • Storyteq. 4.3. ...
  • Canva. Highly viewed. ...
  • CorelDRAW. Highly viewed.

Does Word have built in templates? ›

Word comes with 40+ built-in templates for documents you are likely to create. These can be used to create all the common types of documents, such as letters, faxes, memos, reports, resumes, web pages, brochures, manuals and many others. To view the templates that are available press (File > New).

How do I make my own templates? ›

Create a template based on an existing template or document

Click the File tab, and then click New. Under Available templates, click New from existing. Click a template or a document that is similar to the one that you want to create, and then click Create New.

How many pages is a SWOT analysis? ›

It's often useful to take a close look at your competitors' strengths to identify external threats to your company. Again, be as honest as possible. A SWOT analysis doesn't have to be a long, complex document. Two or three pages of point-form notes are usually sufficient to focus on essential findings.

› how-to-swot-analysis-template ›

Looking to evaluate business challenges and opportunities? Perform a SWOT analysis with this downloadable template for Microsoft Word.
This article showcases 20 free SWOT analysis template in Word for 2022. Explore these free chart templates as well as five easy-to-use premium print templates.
One of the most common strategic planning templates is a SWOT analysis template — strengths, weaknesses, opportunities, and threats. Many product managers and b...

How do you present a SWOT analysis for a presentation? ›

Once the SWOT analysis is complete, it may be presented to management or employees.
  1. Prioritize the most important strengths, weaknesses, opportunities and threats. ...
  2. Define each strength, weakness, opportunity and threat. ...
  3. Use bullet points rather than lengthy descriptions. ...
  4. Continue with the weaknesses, one per slide.

How do you visually present a SWOT analysis? ›

A SWOT analysis is usually represented in 4 quadrants, each with bullet points. This way, anyone who looks at it will be able to see the complete picture. It also allows your audience to see how the 4 categories are interconnected to each other.

What is a SWOT worksheet? ›

SWOT Analysis Worksheet. Page 1. A SWOT (strengths, weaknesses, opportunities, and threats) analysis could help you identify different strategies to implement to improve your business.

What is a SWOT checklist? ›

Definition. SWOT analysis is a diagnostic tool for strategic planning which involves the identification and evaluation of Strengths, Weaknesses, Opportunities and Threats.

What is SWOT PDF? ›

A SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization's environment.

Can you use SWOT analysis on yourself? ›

A personal SWOT analysis is a method of individual assessment. It can be done at any stage in life, whether to determine self-improvement, educational choices, career paths or career growth opportunities. You can use a personal SWOT for self-assessment or social comparison.

How many slides should a SWOT analysis be? ›

The template starts off with an introductory slide where you can project some basic ideas or key points of the analysis in a SWOT diagram. This is followed by four slides, each for presenting the Strengths, Weaknesses, Opportunities and Threats in detail.

How do you create a SWOT chart in PowerPoint? ›

How to Make a SWOT Analysis Diagram in PowerPoint
  1. Step 1: Create a Blank Slide Page.
  2. Step 2: Insert a Matrix graphic.
  3. Step 3: Customize the Matrix Graphic.
  4. Step 1: Select a Suitable SWOT Analysis Diagram Template.
  5. Step 2: Customize the SWOT Diagram.
  6. Step 3: Change the Type of Matrix.

What are 4 examples of opportunities? ›

What are some examples of opportunities?
  • Get help on projects.
  • Propose working groups.
  • Get testers for new ideas or products.
  • Create a team to work on an idea you have.
  • Share your expertise or best practices in a particular field.

What is SWOT analysis in PPT? ›

Download SWOT PowerPoint Templates and slide designs for your presentation. SWOT analysis is one of the most commonly used tools in today's business world. It is a simple structured planning approach to evaluate Strengths, Weaknesses, Opportunities, and Threats involved in a business, project, initiative, or endeavor.

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